It all started with a problem and a little girl determined to find the solution.

I was in the third grade, frightened and alone in a new school. I wanted to make friends, so I hatched a plan: I pulled out a sheet of paper, sketched up an imaginary town, and invited my classmates to tell me about themselves so I could help them find the best place for their family to live. Then, I would design a home to maximize their dreams. I spent every day of recess asking questions to get to know my classmates on a deeper level, and then tucked away and sketched floor plans and created a community. My teachers said I should be an architect or designer, so that’s the path I took.

I seek to improve people’s lives in everything I do.

My architectural career was no different. Soon after Hurricanes Katrina and Rita, I took the opportunity to live in New Orleans, Louisiana and work with non-profit organizations to deliver help, hope, and housing to families in need. My favorite part was getting to speak with the residents individually, learn their stories, determine their needs and how I could meet them, and add a little bit of unexpected delight into their new homes. See a pattern? This empathetic approach stayed with me as I transitioned into commercial architecture, successfully designing and managing projects with budgets between $800K-$5M. My clients represented a wide variety of industries and I loved solving their biggest design challenges.

But something was missing.

The architecture field gave me an opportunity to address business goals, meet end-user needs, and manage projects and production teams, but it wasn’t drawing on my empathy as much as I’d hoped and I wasn’t getting to use my gifts of organization and storytelling on a regular basis. That’s when a friend introduced me to UX and copywriting. I learned everything I could and started applying what I’d learned at work and through side projects. Blending user experience and strategic copywriting was a natural fit. I was hooked.

I delight in untangling messy ideas and organizing them into concise, lean designs that prioritize user experience.

I am a fearless problem-solver who knows that user experience starts the moment someone interacts with your brand. I consider the entire flow and ask questions to break down seemingly insurmountable problems into efficient, actionable tasks. Then, I roll up my sleeves, prioritize, and get them done, iteratively testing and revising along the way. I connect great businesses with their raving fans through user-centered design and copy because I believe that the world is as it should be when everyone has access to the tools they need to live their why.

When I’m not championing users, solving big problems, and writing experiences that make people feel, I spend my time hiking, baking, traveling, sipping tea, watercoloring, writing, and practicing random acts of kindness everywhere I go. Sometimes with a cat on my shoulders.